AI Is Changing Creativity Who Wins and Who Gets Left Behind

So I think uh one thing that AI is doing is it's making outcomes and jobs and like the the people who are in it more binary. It used to be more like hey you can kind of fluff you can kind of do the job and you'll be able to get by because there was no strong alternative. But AI, what it's doing, it's been a great binary filter. Do you truly belong in this craft? Do you treat it as a craft or are you more just there to kind of pay the bills but also kind of fluff, right? And so in that sense, I think it's become this great realizer as well in terms of where you kind of need to go and direct your energy in terms of your profession. Meaning if you were a creative and you found that actually being in the creative

industry is a lot more data oriented, more scientific, less creative so to speak, then maybe you find a path in more um in the in a in a in a type of job that really truly more fulfills your creative purpose, right? Um maybe it's in cooking, right? Where where maybe AI is less likely to take the job, right? Um so that that is like the first kind of high level thought. And then the second level thought here is that AI what it does is it reduces the floor. It brings down the floor. It gives more access to people to enter because there's less gatekeeping. Right? It it used to be you had to prove your worth by going through like realms of both politics and time in order to reveal your true strength. Now AI has equaled the playing field. So it's reduced the floor

but also increased the ceiling and then so the the middle is kind of getting wallowed out right so there's more people being able to enter which is a great thing. It gives more opportunities gives more exposure. We we find a lot of affinity towards interns and recent grads who just have natural innate talents because they're able to just prove their worth. we don't have to uh rest and believe in and just only index on a resume. Now I can see that, hey, is the 19 or the 22year-old as strong of a marketer versus someone who's been in the industry and is 37, right? It it's so so it's it's kind of brought down a lot of the preconceived notions, right, of what makes a great professional and it's also increased the bar. And what I mean by increase the bar specifically as it pertains to

AI is that AI is very good at pattern breaking. Meaning it's it's like you you can actually use a AI and then go and build CGI effects the level of a Hollywood studio if you have the patience and the creat creativity and the technical prowess to actually leverage the nano bananas right of the world. And so effectively what the the the true creatives that are coming in are not trying to come in with some formula. They're saying, "Hey, actually, if I'm a dentist in LA and I can't get clients, maybe I actually dedicate a month to learn about how to create great um videos and then from there on I put two gorillas or orangutans with the widest smile, the cleanest teeth, right? um that's picture like like so white that it's glazing on the camera and I have them doing fun things adventuring around

life and at the end it's it turns out it's a commercial for a boutique or a small dentist dentistry in LA right so in that sense I I love that AI is empowering the the creatives without um by by reducing that gatekeeping